Mobilee was approached by a farmer in the Nelspuit, South Africa who identified a need that he as well as thousands of other farmers have. The problem is two fold: Getting certified and managing day-to-day farming. The idea is to create a single platform and mobile app which will address both these needs.
A key aspect of this idea is testing the uptake in the market before spending millions on development and marketing. Funds have been raised to build a first prototype and get immediate feedback from early adopters to test the viability of such a value proposition. If proven viable one can move into the next phase of development and create the full fledged application with supporting back-end.